Sunday, September 11, 2011

Your Personality- Is It Good For Business?

We all have personality traits unique to us. By the end of this article, you'll get to know how you can use your personality and those around you for your business success.

We are all different and have qualities unique to us. In case you don't know, there are ten personalities, each having their own qualities. Four of these include the Sanguine, Choleric, Melancholic and Phlegmatic. The combination of these, which I call the 'Personality Mix’, makes ten. Some of these temperaments have some qualities which are so not good, especially if you want to start your own business. So how can you use your qualities and employ those you don't have for your business success?
In a previous article, I gave a list of some of the positive and negative qualities of these traits. Now, I'll be relating these traits to business so you'll know the kind of partners and employees you should have.

1. The Sanguine
People with this personality are cheerful, playful and creative. A CEO who is a pure Sanguine would be creative but could be unserious some times. Without thinking, he could tell his employees to do things or carry out any idea that comes to mind. If you're such a person, you'll need someone to analyze your sometimes crazy ideas and another to caution you when you play too much. A Melancholic is known for careful thinking and analysis. Making such a person a partner or team leader would make you look less stupid to your employees. A Choleric is like a Sanguine but is very good at giving out instructions and getting the job done. Your business is sure to get more fruitful with this guy around.

2. The Choleric
This is the goal-getting, no-nonsense personality. Someone with this personality is sure to have a productive business but a not so-good relationship with the employees. Not everyone likes a 'bossy boss'. Having a Phlegmatic partner or team leader is sure to create a cool and calm atmosphere while a Sanguine juices it up with creativity and life.

3. The Melancholic
This personality does a lot of thinking before taking action. When I say thinking, I mean a lot of it. What's the use of thinking a lot and acting little, you'll practically get nowhere. If you have such a personality trait, a Choleric as a partner will push you as a business owner to take more action. Also a partner or team leader with a Phlegmatic personality will help you know what needs to be analyzed and what should be discarded. You don't have to think about everything, you know?

4. The Phlegmatic
A person with this personality will make a good business owner but would need some backup. Your nonchalant attitude towards things could be an asset or a weakness, depending on the situation. Being that you might not take some important things seriously, you'll need someone with a Melancholic personality to help you with your to-do list. You'll also need an action figure, but be careful. Someone with a Choleric personality might overshadow you and end up gaining your reserved respect from your employees. I'm sure you don't want that, do you?

If your business is on a low budget, you could just get someone with the personality mix that you require and you're good to go.


  1. I think I am a little bit of all of them, however, I've been a successful entrepreneur for over ten years so I must be doing something right. Interesting read, thank you.

  2. You're definitely doing something right, especially if you have the right people working with you. Thanks for the compliment. , especially if you have the right people working with you. Thanks for the compliment.

  3. Creating awareness as you did your posting is a good thing. Just remember there are always exceptions to any personality type. By tying key performance indicators to their behaviors is probably more doable.

    Leanne Hoagland-Smith
    Author of Be the Red jacket

  4. Interesting article and, as always, Leanne is right on point! Like your blog and I'm looking forward to seeing where you go next. I'll be back!

  5. This blog looks very promising. Love the subject matter and very useful. Keep it up. Will keep checking back.


Have any comment? Let's hear it.
Did you enjoy this post? You can subscribe here and receive new posts straight into your mail.